Vision, Mission and Core Values

Vision

To lead the visual revolution as the preferred global brand of visual display products

Mission

As a globally recognized provider of visual display products, ViewSonic is dedicated to meeting the needs of our customers, generating profitable growth through efficient operations and delivering value to our shareholders.

The keys to our success have always included the ability to:

• Continuously introduce leading technologies and products to meet ever-changing customer needs
• Through our unique business model. Maintain competitive pricing with key component manufactures.
• Develop and sustain highly efficient operations by minimizing overhead and sales dilution.
• Leverage all available sales channels, where appropriate, to maximize revenue and profit opportunities.
• Continue to build the ViewSonic brand across both business and consumer channels, with innovative products and effective messaging.
• Develop and maintain an exceptional and economical information, customer service and administrative infrastructure to support continued profitable growth.

Core Values

• Customer Focus - We meet our customers' expectations with superior products, customer service and industry knowledge.
• Entrepreneurial Spirit - We act like owners: taking the initiative, encouraging innovation, setting challenging goals, and pursuing new ideas.
• Employee Partnership - We attract and retain talented, highly successful employee-partners by providing them the opportunity to develop skills, experience success and enjoy the rewards that follow. Integrity- We are committed to honesty and fairness.
• Teamwork - We depend on teamwork to multiply our successes by sharing information, operational support and accomplishments among business units and regions.
• Corporate Citizenship - Our commitment to these core values enables ViewSonic to provide a substantial contribution to the community by conducting a business of integrity, providing rewarding jobs and contributing our fair share of taxes.